According to the FTC, the $300 deposit was nonrefundable if, after the initial consultation, the consumers elected not to have the surgery. Instead, after an initial meeting with an LVI representative during which the representative quoted a price for the procedure based on their preferred treatment, LVI required consumers to pay a $300 deposit before they were told of the risks associated with the surgery, or if they were eligible candidates for the Lasik procedure. The FTC’s complaint also charged that LVI had falsely claimed that consumers would receive a free consultation to determine their candidacy for Lasik. In March 2003, LVI signed an FTC consent agreement to settle charges that the company failed to substantiate claims that its Lasik surgery services eliminate the need for glasses and contacts for life, eliminate the need for reading glasses, and eliminate the need for bifocals. Implement a corporate ethics program that will include live instruction and creation of a corporate ethics manual.Revise its leases with optometrists to ensure that it does not exert improper influence over their medical practices.Provide for consumer restitution and pay the costs of the state’s investigation.While admitting no wrongdoing, Eyeglass World agreed to: Failed to have a licensed optician on premises at all times and failed to have proper optical equipment or perform tests required by the FDA to determine product safety.Intentionally misquoted prices over the telephone, engaged in bait and switch advertising and failed to post its no-refund policy at the point of sale. Misrepresented itself as an approved provider for a certain health insurance plan.Sold diagnostic lenses and solution starter kits provided free of charge by the manufacturer.
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